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Branding suicide

Are you familiar with the Sprite Ad? “Image is nothing, thirst is everything.” Well I beg to differ. Image is everything, especially for a ‘celebrity’. As Kenyans we have created the culture that as long as we see you on TV, hear you on radio...

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For the Fame…Think Again!

During my brief stint working at the Music Copyright Society of Kenya in the licensing department, I got a glimpse on why it is a tad bit difficult to get some of the major music consumers i.e broadcasters to pay royalties. I had the opportunity to...

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Realising the Value in Entertainment

Since time immemorial entertainment based careers have hardly been appreciated especially in Africa. Even today, in the 21st Century, the value is still yet to be realised. I guess the effort put into creation of entertainment and the intellectual property invested in them is still...

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