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Lessons from Nigeria

A couple of months back I had the honor to meet Jim Iyke, one of Nollywood’s most sought after and successful actors. He has done over 150 Nigerian movies and has come to be known as Naija’s Bad Boy. The bad boy roles he brings...

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Branding suicide

Are you familiar with the Sprite Ad? “Image is nothing, thirst is everything.” Well I beg to differ. Image is everything, especially for a ‘celebrity’. As Kenyans we have created the culture that as long as we see you on TV, hear you on radio...

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